Fighting Climate Change with Office Furniture
Staying home has been (perhaps unsurprisingly) eco-friendly. Declined travel has lessened air pollution levels, and work-from-home policies have decreased the carbon emissions of daily commutes. And now, with vast numbers of employees looking to improve their home-office for long-term use, buying desks will be an additional way for people to curb CO2 emissions and fight climate change.
We believe efficiency is inherently ethical. Companies have a responsibility not just to their customers, but to our shared environment. At BARU, we’re committed to creating a fiscally responsible eco-system that streamlines furniture design; reducing unnecessary waste while supplying customers with personalized pieces. The BARU app sends your order to a local manufacturing facility where custom measurements are translated into robot-speak and made on-site with your chosen materials and finishes. We don’t keep warehouses of merchandise that may or may not be sold. And we reduce our carbon footprint by making everything local--orders from New York will be made in New York, while orders from the San Francisco Bay Area are made in the Bay Area--and with sustainably sourced materials.
Our vision is to expand BARU’s biome even further. We’re looking to herald existing businesses to the far side of globalization, where remote technology allows for quality manufacturing processes, quality products, and quality customer interfaces. The furniture equivalent of “farm to table.”
Disruptions caused by the Covid-19 pandemic have turned the majority of us into subconscious environmental activists. We’re more appreciative of our parks, cooking more, walking more, and more reliant on online shopping services. But mass-produced furniture imported from overseas factories hinders local employment, limits user customizability, and degrades the environment.
In this digitized new normal, an efficient and personalized eco-friendly shopping experience should be the new norm.